SEGA’s Dolce Vita – the marketing of Sega in Italy (1984 – 2001)
It is fascinating how the history of video games tends to be skewed towards a USA-centric narrative. Still, to this day, it is relatively easy to come across articles – written by Italians of all people – that keep on mentioning the “console wars” in the 90s or the “great video game crash of 1983”,…